Samson Akinla.
Media Buyer · Performance Marketing Specialist

I turn ad spend into measurable growth.

I plan, launch, and optimize paid advertising campaigns that help businesses generate leads, reach qualified audiences, and improve customer acquisition performance.

See the Results View Case Studies
Meta AdsPaid Lead GenerationCreative TestingCampaign OptimizationPerformance Analytics

Accounts and brands

  • VF StoreE-COM
  • GRFE-COM
  • Bijou BuildE-COM
  • Limitless AgentREAL ESTATE AGENCY
  • Pharmachain AIHEALTH TECH
  • NewFlowIMMIGRATION

Results from the account

Straight from Ads Manager.

Four accounts across e-commerce and real estate lead generation, each shown with its own date range and screenshot. No blended totals: every number stays with the account and period it came from.

About

Performance marketing built around the numbers.

I buy media for remote clients in the US, Canada and the UK, from six-figure Meta e-commerce accounts to lead generation for service businesses.

My work covers campaign planning and launch, budget allocation, creative and audience testing, conversion tracking and reporting. I judge a campaign by what happens after the click: purchases and return on spend for a store, lead quality and booked calls for a service business.

I also build what the ads point to: landing pages, lead forms and the CRM routing in GoHighLevel that gets every lead to a salesperson fast.

The path I optimize

  1. ImpressionRight audience, right placement, a creative that earns the stop.
  2. ClickHook and offer tested until CTR and CPC hold steady.
  3. Checkout / LeadLanding page, catalog or form aligned to the ad and tracked end to end.
  4. QualifiedLeads scored and routed; buyers retargeted at the right moment.
  5. CustomerPurchases and closed deals traced back to the campaign that started them.

Core expertise

What I do inside an ad account.

Ordered by where I spend most of my time. Google Ads and automation sit lower because they support the paid social work rather than lead it.

Lead generation case studies

Beyond e-commerce.

Service businesses judge paid media by lead quality, not ROAS. Each study separates what I executed, what I supported and what the client team owned.

CASE 01 · LEAD GEN FLAGSHIPReal estate marketing agency

Limitless Agent

Lead generation for a marketing agency that serves real estate agents. I ran Meta and Google lead campaigns for the agency's agent clients and built the landing pages the ads sent traffic to, with an AI qualification layer separating urgent buyers and sellers from casual enquiries.

Objective
Generate listing and buyer leads for agent clients, then surface the best prospects
Channels
Meta Ads, Google Ads
Pages built
Brand My Agent, Limitless Agent OS
Lead stack
GoHighLevel routing, Appointwise AI qualification
Results
433 leads · 76 sales
Real estate lead gen · Meta Ads · Mar 1 to Apr 30, 2025 Source: Ads Manager screenshot

Amount spent

$50,000

8 campaigns

Cost per lead

$115.46

form submissions

Lead to sale

17.6%

76 ÷ 433

Best CPL

$100.62

Lagos (Video)

Campaigns covered Lagos, Abuja, Eko Atlantic, luxury homes, investment buyers, diaspora buyers and short-stay properties, in both video and image formats. Sales are Meta-attributed conversions; property value is not counted as revenue.

Strategy, execution and learnings

Who did what

ExecutedMeta and Google lead campaigns for the agency's agent clients, the Brand My Agent and Limitless Agent OS landing pages, and lead routing into GoHighLevel.
SupportedLead qualification flow with Appointwise AI.
TeamSales calls, showings and closing by the agents.

Strategy

Agents are tired of low-quality portal leads, so the pages lead with that pain and a pay-per-close offer. Paid social and search captured buyer and seller enquiries, and every lead went straight into a qualification step so agents spent time on intent rather than volume.

Execution

  • Long-form landing pages with proof, offer and repeated booking calls to action
  • Lead capture into GoHighLevel with automated routing
  • AI qualification flagging urgent leads for fast follow-up
  • Ongoing monitoring and budget decisions

Business impact

$50,000 over two months produced 433 leads at $115 each and 76 attributed property sales: roughly one sale for every six leads.

Next optimization

Shift budget toward Luxury Homes and Lagos, which led on both leads and sales, and feed closed-sale signals back to Meta so delivery optimizes for buyers, not form fills.

Landing pages I built

CASE 02Health tech · AI

Pharmachain AI

Acquisition and retention marketing for a Nigerian health-tech platform that helps people find verified medicines. Paid campaigns bring people in; content and lifecycle email turn them into repeat users.

Objective
Grow qualified users and keep them engaged after sign-up
Channels
Paid social, SEO content, email
Lifecycle
9+ Klaviyo flows built
Result
+57% email-attributed revenue
Strategy, execution and learnings

Who did what

ExecutedSEO and content strategy, a full topic cluster, the sitemap, social captions, 9+ Klaviyo lifecycle flows and a marketing KPI tracker.

Strategy

People need to trust that a medicine is genuine before they act. Paid campaigns drive discovery, organic content builds that trust, and lifecycle email converts sign-ups into repeat users.

Execution

  • Content cluster adapted for US and Nigerian audiences
  • Medicine directory and WordPress handover
  • 9+ Klaviyo flows across the lifecycle
  • KPI tracker for marketing reporting

Results

A 57% increase in email-attributed revenue from the lifecycle program. This is an email result and is reported separately from paid media.

CASE 03 · CONVERSION SUPPORTImmigration services

NewFlow Immigration

Positioning and conversion work for an RCIC-registered Canadian immigration consultancy: a sharper offer and landing pages built to turn paid clicks into booked consultations.

Objective
Turn paid and organic traffic into booked consultations
Positioning
Refusal re-application specialist
Built
Homepage and a direct-response sales letter page
Status
Site rebuild and blog SEO ongoing
Strategy, execution and learnings

Who did what

ExecutedRepositioning, two landing pages, WordPress rebuild and blog SEO content.
TeamConsultations and case handling by the licensed consultants.

Strategy

Applicants who were refused once are a sharper audience than everyone thinking about Canada. The offer, ads and landing pages speak to that one situation, which makes every paid click more relevant.

Execution

  • Direct-response sales letter page built for paid traffic
  • Homepage rebuilt around the new positioning
  • SEO articles as a complementary organic channel

Campaign gallery

Inside the campaigns.

A closer look at campaign execution, ad creatives, testing, and performance evidence. Select any screenshot to see it full size.

Method

Launch. Measure. Learn. Optimize.

  1. 01

    Research and strategy

    Understand the business objective, audience, offer, funnel, and target economics.

  2. 02

    Campaign launch

    Structure campaigns, prepare creative variations, configure targeting and budgets, and verify tracking.

  3. 03

    Monitor and test

    Evaluate delivery, spend, CTR, CPC, CPL, cost per purchase, ROAS and lead quality.

  4. 04

    Optimize and scale

    Use evidence to improve creatives, audiences, offers, landing pages, and budget allocation.

This is how I work by default. Each account adapts it to its budget, data volume and sales cycle.

Performance ledger

Every number, with its context.

Each figure is tied to one account, period and currency, with its source. Nothing is totalled across unrelated accounts.

MetricValuePeriodCurrencySource

Purchase value is platform-reported. Meta's purchase conversion value uses Meta's attribution window and is not the same as store revenue.

No blended totals. Spend and results from different accounts are never added together.

Listing value is not revenue. Lead results, revenue and property value are reported separately.

Tools and platforms

The stack behind the campaigns.

Buying and measurement

Meta Ads ManagerAdvantage+ ShoppingGoogle AdsShopify AnalyticsGoogle Analytics 4Google Tag ManagerGoogle Search ConsoleHotjar

Lead handling and creative

GoHighLevelKlaviyoCanvaFigmaChatGPT

Experience

Where the work happened.

  1. Present

    Founder and Media Buyer

    Sam Is Marketing · Remote

    • Paid media buying, CRM automation in GoHighLevel, SEO content and email marketing for clients in the US, Canada and the UK.
    • Client account management and performance reporting.

  2. Nov 2023 to Jul 2025

    Meta Media Buyer, E-commerce

    VF Store · GRF · Bijou Build

    • Managed prospecting, Advantage+ shopping, catalog and retargeting campaigns.
    • VF Store: $467.6K spend at 3.06 ROAS across 138 campaigns. GRF: $157.2K spend at 4.91 ROAS.

  3. Lead generation

    Media Buyer and Landing Page Builder

    Limitless Agent · Real estate marketing agency

    • Meta and Google lead generation for the agency's real estate agent clients, with GoHighLevel routing and Appointwise AI qualification.
    • Built the Brand My Agent and Limitless Agent OS landing pages.
    • Real estate lead gen, Mar to Apr 2025: $50,000 spend, 433 leads at $115.46, 76 attributed property sales.

  4. Health tech

    SEO, Content and Lifecycle Lead

    Pharmachain AI

    • Led SEO and content strategy and built 9+ Klaviyo lifecycle flows.
    • 57% increase in email-attributed revenue.

  5. Ongoing

    Marketing Lead

    NewFlow Immigration · Canada

    • Repositioned the firm as a refusal re-application specialist and built its conversion pages.

Let's grow your business together.

Bring the account, the goal and today's numbers. I'll tell you what I would test first.

Email Me

Contact

Let's talk performance.

Looking for a media buyer who understands campaign execution, creative testing, lead quality, and the numbers behind customer acquisition? Let's discuss your next campaign.

Emailakinlasamson@yahoo.com
Works withBrands and agencies in the US, Canada and the UK
Reply timeWithin one business day

What to send

  1. Your offer and target customer
  2. Monthly ad budget and current ROAS or CPL
  3. What you have already tested
Email akinlasamson@yahoo.com